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Sunday, January 9, 2011

Supersize Me!

 Recently I came across an article by Dan McGinn of Harvard Business Review he mentioned a study by Brent McFerran of  University of Columbia. The study was conducted at a restaurant where certain menus were first suggested by a thin server, later she wore a “fat suit” and suggested the same menu to a different set of people.

36% decided to go with suggestions from the “thin waitress”, however, 59% opted to go with the obese waitress.

The researchers concluded that the reason people went with the obese server because they could identify with her.

Conclusion: Restaurant should hire servers with a higher weight dimensions.

About the picture: I found these "fried eggs" at Luray Caverns in Virginia.

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